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A common-sense approach to defusing hostile questions and giving positive, simple, memorable information. This popular program is a favorite for members of the Council of State Governments, the National District Attorneys Association, the League of California Cities and other organizations constantly being interviewed by reporters.
Most of us donıt need any help "dishing it out," but no one has ever helped us when we're on the receiving end. If that doesn't ring a bell right away, think about the gate agent at the airport who has to deal with us when "cancelled" appears on the board next to our flight. Or the check-out counter person who has to face us when the scanner fails. Or the hotel clerk who has no record of our confirmed reservations and the place is full. School board members are attacked at the Little League game. Elected and appointed officials are hounded everywhere they go. This information is popular with confrontees of all persuasion.
You never know when you'll be next. No one can predict a crisis. If you could, youıd be prepared. Why not be prepared rather than do damage control in a state of shock? This is extremely useful information in fields where crisis is a given: health care, assisted living, nursing home facilities, public transportation, and utilities. In fact, this information is vital to any organization concerned with life and safety.
Learn how to keep the audience awake, interested and eager to get your message and to take it away with them. This is a simple common sense approach to appearing in front of an audience and having them remember you and take away your message. Our role models keep doing all the wrong things. This presentation teaches you how to do it right every time. It involves your material (what you say) and your delivery (how to say it). It's a primer in speech writing, speech giving, teaching, preaching, training, and other forms of formal speaking.
Learn how to make the panel sit up and take notice. Originally intended for appearances before legislators and regulators, this presentation has been expanded to include the deposition and courtroom. Watch C-Span. It's not unusual to see a CEO, a member of Congress, a trade or professional association spokesperson, or even a Hollywood star pull out a 35-page manuscript and drone on forever. No one cares. There's a way to make the panel sit up and take notice, and maybe even act favorably on your petition. From local zoning hearings, all the way up to U.S. Congressional and regulatory hearings, this is a unique approach to ensuring that you make a powerful presentation.
No one will buy your product, your idea, your candidacy, anything...until they first buy you. And simplistic as it may sound, no one will buy any of the above until they like you. So this is about what you can do to help your audience perceive you to be the likeable person you really are. The premise: likeability wins the job, cinches the promotion, makes the sale. It wins the election, and it wins the acquittal.
Is it possible that your organization is getting a bad rap? Why not learn how to get out the honest, substantial, memorable message? Are you experiencing information deficit? Remember, there are good things happening every day. Sure, the press and public feed on disaster, aberrant behavior and the perception of incompetence and dishonesty in high places. Why not learn how to get out the honest, substantial, memorable message?
Arch Lustberg
Communications, Inc. Copyright İ 2012 Arch Lustberg |
