DVD

• NEW! The Arch Lustberg Communicator Collection on DVD 
  (3 video presentations/$275) 
  Arch Lustberg is known worldwide for his seminars on effective communication techniques. He is part educator, part orator, and part entertainer. His techniques bring remarkable results with just one viewing. Our new DVD includes the following video presentations:

• Face It! Using Your Face to Sell Your Message (16 min.) Your face is the tool by which your audience is going to judge your likeability -- and likeability is the key to winning. Learn how to establish likeability and get your message across for maximum impact.

• Perfecting Presentations (37 min.) Learn the magic of "likeability" and the power of the pause. Discover how to improve your platform speaking skills.

• Controlling the Confrontation (44 min.) Get on the winning side of confrontations. Learn how to deal with difficult situations and to deliver convincing messages. This is a training tool useful for many professions.

To Order: The DVD is available from Library Video Network at (800)441-TAPE.

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Videotapes

• Face It! Using Your Face to Sell Your Message (16 min./$75) Your face is the tool by which your audience is going to judge your likeability -- and likeability is the key to winning. Learn how to establish likeability and get your message across for maximum impact.

• Using the Media To Your Advantage (50 min./$150) Tips and techniques for handling radio, television and print media. Learn how to build the "perception of competence" so necessary in today's quick-hit media world.

• Testifying With Impact (41 min./$150 with book) How to present testimony using simple techniques that the average person can master. 

• Perfecting Presentations (37 min./$150 with book) shows you the magic of "likeability" and the power of the pause. How to improve your platform speaking skills.

• Controlling the Confrontation (44 min./$99.00) Get on the winning side of confrontations. Learn how to deal with difficult situations and to deliver convincing messages. It is a training tool by many professions.

To Order: The above videos are available from Library Video Network at (800)441-TAPE.

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You Are the Messenger. This series of four (4) videos shows you how to make your message more memorable in four different situations.

• Perfecting Presentations for Local Officials *

• Delivering Effective Testimony *

• Communicating in a Confrontation *

• Communicating Effectively Through the Media

* You will receive copies of Arch Lustberg's booklets on these subjects when ordering the complete set of "You Are the Messenger" videos.

To Order:

• The "You Are the Messenger" videos are available from the League of California Cities separately or as a set. ($99/each, $299/set). The League requires prepayment. Call (916) 658-8257.

• These videos are also available individually from The Council of State Governments ($109/each for non-members, $79 for CSG members). Call (800)800-1910.

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When You're In the News - You Are the News. Video with tips and techniques for handling radio, television and print media.

To Order: "When You're In the News - You Are the News" is available from the National District Attorneys Association (NDAA) (45 min., $199). Call (703) 836-3195.

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Audiotapes

• Controlling The Confrontation. Learn how to handle difficult situations and deliver a convincing message.

• Perfecting Presentations. Learn how to improve your speaking skills and make every presentation dynamic.

• Making Your Testimony Count. Learn how to prepare and testify. Excellent for review before your appearance.

• Media Tips and Techniques. Learn how to use the media to your advantage. Essential tips and techniques for controlling the interview.

To Order: Audiotapes are available for $12 each (plus shipping) from Arch Lustberg Communications, 1806 South Hayes Street, Arlington, VA 22202, (703) 979-4150.

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Books

NEW! SECOND EDITION
"Using Leadership, Likability 
and Luck to Succeed"
By Arch Lustberg
Price: $14.99
ISBN: 1-56414-585-9
Paperback, 208 pages
Published by Career Press
Available from Amazon.com or Barnes and Noble

Winning Techniques for Selling Yourself…Your Ideas…Your Message

How many people do you know who have a knack for connecting with others? Very few of us are born with it. The rest of us need to learn it.

This book explains in clear, simple, easy-to-understand, common sense terms the skills you need to get your message across in any speaking situation.

• You appear before the zoning board to get approval for an addition to your house.
• You're called as a witness in a controversial lawsuit.
• You're having trouble communicating with your teenager.
• A colleague is openly hostile.
• You're asked to make a speech to the new employees of the firm.
• You open your office door to be greeted by a TV reporter and camera crew.

The key to this book, the secret of winning communication is likeability. Some people call it warmth. Some call it charm. Some call it charisma. But whatever name you give it, it can be learned. It will improve your chances for success.

"How To Sell Yourself" has been translated into Arabic, Chinese, Korean, and Japanese -- with a Greek translation to come.

To order: You can order your copy of "How To Sell Yourself" now from Amazon.com or Barnes and Noble.

Arch's Previous Books:

• Winning At Confrontation gives you the skills you need to turn confrontation into real communication in situations as diverse as media interviews and one-on-one conversations. 

• Building Podium Power is a step-by-step guide to winning an audience by giving them what they really want from a speaker. Use it to help you accomplish your speaking goals.

• Testifying With Impact is a "must" for those who testify on any level of government. You can make an impact by giving legislators and regulators the information they need, the way they want to hear it.

To Order: Books are available for $8 each (plus shipping) from Arch Lustberg Communications, 1806 South Hayes Street, Arlington, VA 22202, (703) 979-4150.

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