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Arch Lustberg is a leader in the
field of dynamic communication. He has coached governors,
congressional leaders, presidential appointees, and
business leaders on effective communication.
Lustberg is
the author of four best-selling books and numerous audio
and video tapes that have brought his techniques to
thousands of companies, associations, offices,
universities, and homes. His training gets results.
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Arch
Shares Some Career Highlights
I enlisted in the U.S. Army
during my sophomore year at Brooklyn College. I was called
to active duty on Aug. 6, 1943, one month and a day after my
eighteenth birthday. (You do the math.)
I served in the infantry
during the Ardennes campaign (Battle of the Bulge) and was
discharged in April 1945. I then attended the Catholic
University of America thanks to the GI Bill, graduating in
1949 with a BA degree in Speech & Drama. I was invited
back to teach and joined the faculty from 1952-1962. I was
also the "outside man" and coached members of the
Washington press corps, cabinet officers and other
government and business officials during that time.
After leaving academe, I
served as Associate Producer for the ABC-TV series "The
Saga of Western Man," then moved to Chappell & Co,
Inc., the world's largest theatre music publishing firm. I
served as liaison to the Cole Porter Trust, worked on a
special project that would have brought Richard Rodgers and
the Philadelphia Orchestra together in a Berkshire Music
Festival program, but Rodgers was diagnosed with cancer just
as that project was about to reach fruition. I was also
involved in projects with Ira Gershwin, Alan Jay Lerner,
Jule Styne, and most of the other A-List composers and
lyricists in the Chappell organization.
I produced and directed the Grammy Award-winning LP album
"Gallant Men," starring the late Senator Everett
McKinley Dirksen. The success of that recording led to
several other record albums, including "The Voice of
the People" commissioned by the U.S. Capitol Historical
Society and starring Helen Hayes and E.G. Marshall.
Then I co-produced the Tony-Award Nominee for Best Broadway
Musical "Don't Bother Me, I Can't Cope," which
opened on Apr. 19, 1972, and ran for 1,065 performances. I
was also co-producer of the Outer Critics Circle award
winner for best off-Broadway Musical, "Tuscaloosa's
Calling Me, But I'm Not Going." It opened on Dec. 1,
1975, and ran for 429 performances.
In 1978, I was contracted by
the United States Chamber of Commerce to serve as Director
of Communicator Workshops, coaching business leaders,
association executives, and legislators.
Then, in 1984, I opened Arch
Lustberg Communications. And here we are.
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